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Optimising And Digitising Customer Experience
June 18, 2020 @ 4:00 pm - 5:00 pm
In association with CTAM Europe. Joerg Niessing, Senior Affiliate Professor for Marketing at INSEAD, presented an online masterclass focused on “Optimising And Digitising Customer Experience”. This session considered how companies identify the problems they are trying to solve, the stakeholder needs they need to fulfil, and how digital trends and technologies can help them.